Saturday, August 2, 2014

Spiced Coffee Rubbed Steak for The Beef Checkoff #SundaySupper

Chile spice and earthy coffee make this rub a hands down winner for any steak you want to throw on the grill!

Beef. Probably one of Kevin’s favorite words.

If the question “What’s for dinner?” is answered with “beef” a smile will come over his face that is reminiscent of a kid on Christmas morning.

I am not exaggerating here folks, the love affair is that dang strong! I refer to him as my carnivore because if there is no meat involved in a dish he doesn’t consider it a meal. Meatless Monday? Are you kidding? Not in my house.

But chicken, pork, and fish barely pass the meat qualification. For a meal to have meat in it, real meat, it has to be beef. Of course his main love is steak, more specifically ribeye steak. Yes, he is an expensive pet! But I don’t mind.

The thing I love about cooking with beef is there are so many choices, so many different cuts and preparation methods! One of my favorite cuts, that you don’t hear about very often, is the flat iron steak (also known as a top blade steak). It is a relatively tender cut that is so full of flavor, and all but begs to be cooked on a grill.

My carnivore prefers a minimal approach for the most part though. Salt.Pepper. Throw it on a grill. And with this cut of meat you can definitely get away with it. It is nice to know that wonderful meal can be simple to prepare, yet full of flavor.

But you all know me.

Simple? Minimal? PPfftttt

The question was, how was I going to showcase this specific cut? I thought about a marinade, possibly a sauce or a chimichurri. All fabulous treatments for a flat iron steak. But in the end I chose to use a rub. I love using rubs on grilled and smoked meats. They are a terrific way to impart flavor without overwhelming the meat.

Kevin was a bit spotty when I told him I was using coffee in the rub. What else is new right? But I kind of understood his hesitance. For people that haven’t had a coffee rub, it can seem like a strange ingredient. I don’t know if there are a lot of people like me out there. The smell of fresh ground coffee seriously makes my mouth water. I don’t know if I want to drink it or eat it! That response is what drove me to give it a try, and guess who fell in love with it? You got it, Mr Hesitant. I mean he realllllllllllly loved it! So much so he ate his portion, half of my portion, and took leftovers to work for lunch that night. Luckily there was enough left over for me to have some steak and eggs for breakfast the next day too!

Spiced Coffee Rubbed Steak

Bobbi's Kozy Kitchen
Published 08/03/2014
Spiced Coffee Rubbed Steak


  • 2 pounds flat iron steak
  • 2 tablespoons roasted ground cumin (recommend McCormick's)
  • 2 tablespoons chile powder (recommend The Hatch Chile Store Red Chile Powder)
  • 1/4 cup fresh ground coffee
  • Kosher salt
  • Fresh cracked black pepper


  1. In a small bowl, combine the cumin, chile powder, coffee, salt, and pepper.
  2. Pat the steaks dry with a paper towel and lightly oil them with some canola oil.
  3. Sprinkle the spiced coffee rub on a baking sheet and roll the steaks in the rub, coating them on all sides.
  4. Place the steaks on a cutting board and cover with plastic wrap. Let the steaks set for 1 hour.
  5. Preheat the grill to medium-high heat.
  6. Rub the grill with some canola oil and place the steaks on the grill.
  7. Grill for 5 to 6 minutes per side for medium rare.
  8. Transfer steaks to a cutting board and allow to rest for 15 minutes before slicing.
Yield: 4 servings
Prep Time: 01 hrs. 00 mins.
Cook time: 00 hrs. 12 mins.
Total time: 1 hrs. 12 mins.
Tags: beef, flat iron steak, #SundaySupper, The Beef Checkoff, BBQ and Grilling,

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This post is sponsored by the Beef Checkoff. All opinions are my own.


  1. Yum!! I love the coffee rub! it seems to be the new rage these days. Your steak looks just incredible.

  2. Oh wow. I like the way the rub makes the outside of the steak look. I bet it is mighty tasty too.

  3. What a magnificent rub! I've had a coffee rub on salmon, but now need to sample it on beef! And the contrast of the dark rub and rare beef is just beautiful.

    1. OH I will have to try it on salmon too!

  4. Your steak looks amazing, Bobbi! Steak and coffee go so good together!

  5. This makes my heart skip a beat!!! Steak + Coffee..two of my favorites!!

  6. Holy moly does that rub look great! I want a big slab of YOUR steak!
    --Dorothy at Shockingly Delicious

    1. Come on over and we will grill some up :)

  7. I have not yet tried a coffee rub, but I am sure my carnivores will love it!

  8. That coffee rub sounds amazing. I wonder what kind of vegetarian dish I could use it with...

    1. HHmmmm possibly some portabello mushrooms?

  9. Coffee rub on steak?! Yes, please I am in - Bea

  10. The crust is calling my name. Love this hunk of beef!

  11. I can see this making really good steak and eggs. Looks delicious and perfectly pink in the center!